A New Revenue Opportunity for MSPs and Consulting Partners
SAP End of Support deadlines are forcing customers into new licensing models and costly rip-and-replace migrations.
TPS Providers Are Winning Big - SAP Customers Are Looking for Alternatives
TPS support is winning — cutting costs, extending ECC/S/4HANA on Prem installs, and freeing budget for innovation.
MSPs are benefitting— partner with us to deliver this alternative and open a new, high-margin revenue stream with your customers.
If you’re interested, we can help you be part of this wave.
Market size
Become a TPS(Third Party Support) player with myAllSupport
24K+
US SAP Customers
Still operating ECC and S/4HANA on-premise facing similar end of support deadlines.
USD 4.2B
Adressable market per year
The U.S. SAP ECC/S4HANA on-premise support market represents more than $4.2 billion in yearly spend — an untapped opportunity for MSPs to capture through TPS.
USD 250K
Budget unlocked per customer
Typical SAP clients spend ~$500,000 annually on support. With TPS, a big chunk of this budget can be redirected into your MSP offerings through white-label partnerships
- SAP's push toward RISE cloud migrations is facing resistance due to often hidden, high costs and complexity concerns. Meanwhile, thousands of US companies are signing third-party support services, driven by their need to avoid vendor lock-in, reduce expenses, and modernize on their own terms. For channel partners, this represents an opportunity to capture recurring, high-margin revenue streams through white-label TPS offerings that don´t require delivery investment.
Why This Matters for Your Strategy
- The ECC base remains your primary opportunity - many of whom have not yet migrated and are feeling the pressure of the vendor and partners.
- The S/4HANA on-premise base is an important segment where clients continue to need support for complex, high-risk systems.
- It’s a high-value, mission-critical segment: even a modest penetration (e.g., 5–10 % of these customers) yields strong recurring revenue for channel partners white-labeling myAllSupport.
A Massive Installed Base Seeking Alternative Support Solutions
Cost Savings
Organizations can cut support costs by up to 50% with TPS providers. Great offering for times of economic uncertainty.
Explosive Market Growth
TPSS market grew from $351M (2019) to $1.05B (2023), projected to reach $2.3B by 2026 (220% growth).
Buyer Momentum
1 in 3 IT buyers are already using or evaluating third-party support.
Market Share Expansion
SAP & Oracle third-party support market is already $6.2B (2022) and projected to exceed $8B by 2027 (Gartner). SAP ECC customers facing end-of-support deadlines are the biggest driver of this growth.
Strategic Reinvestment
Savings can be often redirected to your own services of digital transformation and innovation.
With thousands of SAP ECC and S/4HANA on-premise customers seeking cost-effective, flexible support, the third-party support market is not a niche - it’s a rapidly expanding, multi-billion-dollar opportunity. For MSPs and channel partners, white-labeling services like myAllSupport means unlocking new revenue streams while delivering real value: lower costs, longer system lifecycles, and freedom from forced vendor lock-in.
Gartner, Inc. (2025). Market Guide for Independent Third-Party Support for Megavendors. Gartner. Retrieved from https://www.gartner.com/doc/reprints?id=1-2L9O1CTY&ct=250620&st=sb
myAllSupport: Leaders in Third-Party SAP Support
One of the largest and most experienced player in the field.
With over 30 years of SAP support experience, myAllSupport has built a reputation for excellence in providing comprehensive support solutions at a global scale. Our team is certified in RUN SAP methodologies and adheres to rigorous standards, ensuring enterprise-grade service delivery.
We serve 220+ enterprise clients across diverse industries including but not limited to manufacturing, logistics, agriculture, healthcare and pharmaceuticals. Our proven model delivers between 40-80% lower costs than traditional SAP support while providing broader coverage. Now, we're bringing our robust delivery model and infrastructure to US partners looking to expand their offerings.
Our experience - What sets us apart?
+15 years Certified RUN SAP
Handling Level 1, 2, and 3 support cases. Working in close collaboration with the SAP development team in Germany.
myAllSupport = Blue
We think like blue, we work like blue, we act like blue, BUT WE DON´T CHARGE LIKE BLUE.
SAP Platform Management Services Experts
+27 years
+220 Companies
+850 instances managed
+45.000 End Users Assisted
Infrastructure Management Experts
- +27 years of experience
- +2 PetabytesTIER IV Data Center
- Hyperconverged infrastructure (HCI)
Service Desk experts for MSPs
- 7×24 Technical + Functional support
- Same timezone - Same language
- We go beyond SLA´s, we fix the problem.
myAllSupport - Comprehensive Support Capabilities
You Sell, We Deliver
All services are available as white-label offerings, seamlessly delivered under your brand with our expert backend support. This allows you to expand your portfolio instantly without additional infrastructure or specialized staff investments.
myAllSupport - SAP ECC | S4/HANA Service general Scope
You Sell, We Deliver
All services are available as white-label offerings, seamlessly delivered under your brand with our expert backend support. This allows you to expand your portfolio instantly without additional infrastructure or specialized staff investments.
White-Label Portfolio for Partners
Your Brand, Our Delivery
SAP ECC / S/4HANA On premise Support
Comprehensive L1-L2-L3 functional and technical expertise that resolves complex issues faster than traditional support channels
Infrastructure & Hosting
24/7 monitoring and certified environments that maintain optimal system performance and reliability
Regulatory Compliance
Global tax, legal, and security updates delivered proactively to keep systems compliant with changing regulations
Analytics & Modernization
AI-enabled tools and Smart Data Fabric solutions that enhance legacy systems with modern capabilities
All our services are available as white-label offerings, seamlessly delivered under your brand with our expert backend support. This allows you to expand your portfolio instantly without additional infrastructure or specialized staff investments.
How the Partnership Works
A Flexible Win-Win Model
Partner Contributes
- Market access and established client relationships
- Optional: Level 1 (L1) support and client communication*
- Option to white-label services under your brand
myAllSupport Contributes
- Advanced TPS delivery (L1-L2-L3 support)
- Certified infrastructure and 24/7 global coverage
- Proven cost-savings and compliance expertise
White Label
Offer our complete service under your brand with customized SLAs
Revenue Sharing
Split revenues based on contribution and client acquisition
Joint Go-to-Market
Collaborate on marketing and sales with shared resources
Two models, One Scalable Partner Program
We go beyond SLAs - We Deliver Solutions
myAllSupport All-In-One
Begin selling Third-Party Support immediately, with no delivery effort required from your team.
- myAllSupport delivers all support levels (L1–L3), handling the full spectrum of client needs.
- Partners earn a direct margin on every deal, ensuring immediate revenue generation.
- Enjoy fast onboarding for quick ramp-up, securing revenue from day one.
- Utilize TPS as a powerful sales wedge: free up client SAP budget to fund your own digital transformation projects.
myAllSupport Engage
Develop and own your fully branded Third-Party SAP Support practice with comprehensive enablement for L1.
- Engage in a 6-month enablement program, including in-depth training, shadowing, and knowledge base access.
- Your team takes ownership of Level 1 (L1) support, fostering direct client relationships under your brand.
- myAllSupport provides advanced L2–L3 support, backed by certified infrastructure and global coverage.
- Benefit from a higher margin share and achieve stronger market differentiation as a dedicated TPS provider.
- Unlock substantial SAP support savings for clients, allowing them to reinvest in your core MSP services.
👉 Choose your level of involvement. TPS All-in-One offers speed and simplicity, while TPS Engage provides deeper ownership and brand building. Either way, myAllSupport empowers your growth in the third-party support market.
Two models, One Scalable Partner Program
Track 1: TPS All-In-One
Begin selling Third-Party Support immediately, with no delivery effort required from your team.
Track 2: TPS Engage
Develop and own your fully branded Third-Party Support practice with comprehensive enablement.
👉 Choose your level of involvement. TPS All-in-One offers speed and simplicity, while TPS Engage provides deeper ownership and brand building. Either way, myAllSupport empowers your growth in the third-party support market.
FastTrack – Sell Tomorrow, Earn Tomorrow
Our models are designed for immediate revenue generation, allowing partners to expand their service portfolio without any operational investment. Focus solely on sales and client relationships, while myAllSupport handles all the complexities of SAP support delivery.
Partner Role
Focus on sales and client relationships
Seamless Integration
Smooth handover of support needs to myAllSupport.
myAllSupport Role
Delivers full L1-L3 SAP support, ensuring expert handling.
Key Benefits:
- Zero Delivery and investment Effort: myAllSupport manages all L1-L3 support.
- Instant Portfolio Expansion: Offer TPS immediately with no investment.
- Fast Time to Revenue: Earn margin from your very first closed deal.
Use the budget unlock angle: help customers cut SAP costs by up to 80% and reinvest savings directly into your other valuable services, boosting your overall revenue.
Why Partner With myAllSupport?
Expand, Differentiate, and Win Together
1
Zero Delivery Investment
Instantly expand your service portfolio without infrastructure costs or specialized staffing
2
Disruptive Value Proposition
Win new customers by offering substantial cost savings and enhanced support compared to SAP's model
3
Increased Revenue Streams
Generate predictable, recurring revenue through flexible partnership models that maximize your margins - No hidden fees/costs for customers
4
Competitive Differentiation
Stand out from MSP/VAR competitors who remain tied to SAP's traditional support approach
5
Add your name to the new growing category on Gartner
Gartner’s 2025 Market Guide for Independent Third-Party Software Support of Megavendors identifies TPS as an emerging, fast-growing category. By partnering with myAllSupport, you position your company inside a market that is reshaping enterprise IT strategies - with demand accelerating and ~50% cost savings driving adoption.
Next Step: Joint Opportunity Identification
Let's work together to identify 1-2 joint opportunities in the next 90 days to demonstrate the power of our partnership.
TPS Engage – Build Your Own TPS Practice
The TPS Engage track is designed for partners ready to fully own and operate their branded Third-Party Support practice. This comprehensive program empowers your team to deliver superior service, deepen client relationships, and unlock significant recurring revenue.
Key Components:
6-Month Enablement Program
In-depth training, shadowing, and knowledge transfer to equip your team with SAP expertise.
Full Knowledge Base Access
Direct access to myAllSupport's extensive knowledge base for consultations and advanced insights.
Your Role, Our Support:
Partner Takes L1 Support
Your team handles direct client communication and Level 1 support under your own brand.
myAllSupport Provides L2–L3 on the backend
We deliver advanced Level 2 and 3 expertise, certified infrastructure, and regulatory compliance.
White-Label Advantage
Your customers see your brand as the sole Third-Party Support provider, enhancing your market presence.
Higher Margin Potential
Greater involvement translates into a larger revenue share, maximizing your profitability.
Competitive Differentiation
Stand out by owning TPS as a core part of your service portfolio, setting you apart from competitors.
Unlock Client Budgets
Help customers redirect significant SAP support savings towards your other valuable services, boosting overall engagement.
myAllSupport – SLAs Incident Response
Our Partners - Global Reach
P3 Group
Technology, software and consulting (Global)
Blend IT Group
SAP & Cloud (Peru)
Compunet
SAP, IT Infra & Automation (Colombia)
36Degrees
Business Consulting and Services (Colombia)